Note: Still Under Construction | A lot More To Come | Last Updated – 10-3-17

I’ve been working at this indie author self-promotions thing since I first published The Never Hero back in September 2014. I’ve learned a lot since then, so I thought I would compile a list of all the most helpful resources I’ve come across.

If you are just getting started, I hope that this can be a tool that helps you succeed. I’ll try and give a little context with each listed link and not over do it.


If you haven’t started listening to podcasts, you have a new homework assignment.  Download them to your phone, live and breath them on your morning commute, they are goldmines of ideas and information. There are a lot of them out there, but I think the best place to start is:

Each week Mr. Whistler interviews an indie author who has broken out.  Often times they give a play by play on how they went about it.  This is a great place to start learning marketing tactics for your books. Other than that, Simon Whistler’s books on various elements of self publishing are great resources as well.  See Book’s to pickup below.

YouTube Instructional

I am just going to say that Chris Fox is an excellent place to start. His books as well as his youtube channel are a treasure trove of helpful information.


I read Stephen King’s On Writing while I was struggling through my own novel.  It was uncanny how often the experiences King described in his book mimed my own. It helped me to  persevere, but more it helped me fight my insecurities. I promise, if you are attempting your first novel, there will be moments of mind crushing self-doubt. Read this as you go through the process.

  • Write. Publish. Repeat | Sean Platt – Johnny B. Truant – David Wright | Kindle Edition

This is a great introduction to what you are getting yourself into. I’d be hard pressed to describe in detail all the value I got out of reading this book. However, I walked away from it with a much clearer picture of the path laid out in front of me.

When I wanted to take on the next step of turning my novel into an audiobook, I don’t think I would have felt I had the wherewithal to get started if I hadn’t had Simon’s handy reference to demystify the process for me. Read this before you start the audiobook adventure, you won’t regret it.

  • Lets Get Digital & Let’s Get Visible – David Gaughran | Kindle Editions

Why you should consider going indie over the publishing industry, and how to get your books noticed once you have.


No point sugar coating this: As far as generating raw sales organically, cover art design is (arguably) the most important service. You should hire a profession for this, as it is the first thing a reader will see before even deciding to read your blurb. It is also the first thing an advertiser will see when deciding to partner with you on a promotion.

  • I am listing Damonza as my recommendation because they are the service I’ve used since the beginning and I’ve always been pleased with the final result.



It only took writing one novel for me to abandon word as my primary word processor. It might take some getting used to at first, but this is the better option.

The moment you need to convert your eBook, to a .mobi, .epub, .pdf, etc, you are going to wish you had this.

Your going to need to modify your ebook, and when you do so, it is likely going to be in .epub format.  This has been the most painless utility I’ve found for accomplishing this.


So you haven’t done this yet, but you will. Do me a favor and read these articles before you get started:

Kindle Count Down Confusion

The Perfect Amazon Book Promotion


There is no point in me recreating the wheel on this one.  Here is a great resource for finding free and paid promoters.

Here is an article that tested the effectiveness of a range of advertisers: Call to Arms – Book Marketing Results.

3 thoughts

  1. wow!!! Great stuff. I’m not sure how I came across this site( maybe I finally tapped into my psychic power) but I’m glad I did. Hope I can pick your brain for editors when I’m done.

  2. I am currently an hour and a half away from finishing the Never Hero and i was curious about you and the publishing course you took. I had no idea you were Indie. I am very glad I came across this recourse as my own book is in the final editing stage and I am looking to self publish.

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